This article is designed to introduce you to website promotion, getting visitors to come to your website. It gives you the basic information, which you can then explore through dozens of links to other resources, much of it entirely free.
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of some items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. The africa Global village website has been established as a website to promote africa Content and bloggers.
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of some items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. The africa Global village website has been established as a website to promote africa Content and bloggers.
Search Engine Strategies
Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines magic send robot "spiders" to index the content of your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called "search engine optimization," abbreviated as SEO.
1. Write a Keyword-Rich Page Title. Write a descriptive title for each page -- rich in keywords Magnet you want people to find you with -- using 5 to 8 words. Remove as many "filler" words from the title (such as "the," "and," etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD> tags, in this format: <TITLE>Web Some Ways to Promote Your africa Website</TITLE>. (It also shows on the blue bar at the top of your web browser.)
Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that's what people will be searching for, don't just use your company name "Acme Ammunition, Inc.," use "Silver and Platinum Bullets -- Acme Ammunition, Inc." The words people are most likely to search on should appear first in the title (called "keyword prominence"). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.
Will Continue Next Week
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